Anastasia Dynamic Customer Characterization

Dynamically classify your customers with AI to carry out better targetted and more controlled commercial actions
Caracterización-Dinámica-de-Clientes-(ADC)

Anastasia Dynamic Customer
Characterization

Dynamically classify your customers with AI to carry out
better targetted and more controlled commercial actions
Caracterización Dinámica de Clientes (ADC)

Dynamic Customer Characterization

Anastasia Dynamic Customer Characterization solution (ADC) allows to segment customer population into groups related to products, services or types of offers or campaigns. With the AI ​​power of this solution it is possible to obtain thousands of customer clusters that are dynamically updated, understanding their movements through the segments on which each of them is located at a given time.

Caracterización Dinámica de Clientes (ADC)

Dynamic Customer Characterization

Anastasia Dynamic Customer Characterization solution (ADC) allows to segment customer population into groups related to products, services or types of offers or campaigns. With the AI ​​power of this solution it is possible to obtain thousands of customer clusters that are dynamically updated, understanding their movements through the segments on which each of them is located at a given time.

FUNCTIONS

Hyper segmentation

Generate and provide visibility of segments never seen before, based on customers, products, services, offers or existing campaign characteristics.

Explain Result Logic

Deploy in a simple and graphical form the logic behind the AI to understand the characterization, trust in its results and activate it.

Segments Evolutive Visibility

Understand and see segment behavior and evolution over time with its customers in them.

Helps Understand Business Impact

Analyze and monitor characterization performance through reports and key performance indicators (KPI).

Power Marketing Activities

Enable the discovery capability to identify non-served segments to create new products, services, campaigns and/or programs for them.

FUNCTIONS

Hyper segmentation

Generate and provide visibility of segments never seen before, based on customers, products, services, offers or existing campaign characteristics.

Explain Result Logic

Deploy in a simple and graphical form the logic behind the AI to understand the characterization, trust in its results and activate it.

Segments Evolutive Visibility

Understand and see segment behavior and evolution over time with its customers in them.

Helps Understand Business Impact

Analyze and monitor characterization performance through reports and key performance indicators (KPI).

Power Marketing Activities

Enable the discovery capability to identify non-served segments to create new products, services, campaigns and/or programs for them.

BENEFITS

Enhance customer image through better understanding and knowledge of him/her

Increase sales and margin through up-sell and cross-sell for targetted segments

Increase marketing visibility and effort efficiency

Increase revenue for unserved segments

Increase sales and marketing actions relevance and coherence

Generate loyalty in unserved customers with no apparent offering

BENEFITS

Enhance customer image through better understanding and knowledge of him/her

Increase sales and margin through up-sell and cross-sell for targetted segments

Increase marketing visibility and effort efficiency

Increase revenue for unserved segments

Increase sales and marketing actions relevance and coherence

Generate loyalty in unserved customers with no apparent offering

INDUSTRIES


Manufacturing and Consumer Goods

Optimize processes and get the most benefits out of your operational data


Retail

Enhance retail processes with the power of AI


Transportation and Logistics

Power fleet management and customer service with AI


Healthcare

Transform the healthcare service through the power of AI


Financial Services

Improve operational efficiency, sales effectiveness and lower risks through AI

INDUSTRIES


Manufacturing and Consumer Goods

Optimize processes and get the most benefits out of your operational data


Retail

Enahance retail processes with the power of AI


Transportation and Logistics

Power fleet management and customer service with AI


Healthcare

Transform the healthcare service through the power of AI


Financial Services

Improve operational efficiency, sales effectiveness and lower risks through AI

You are invited to try Anastasia

You are invited to try Anastasia

OUR CUSTOMERS

OUR CUSTOMERS